Case studies · 3D

A car showroom where you can spin and recolour the car in the browser

A concept site for a premium car dealer. We built it from the dealer’s public information, without a commission, to show what their website could be. We do not show the dealer’s name.

Concept for a car dealer

At a glance

What it is: a concept for a real company, shown without its brand
What is inside: a 3D configurator, a Blender film, a catalogue with an admin panel, enquiries to Telegram
Languages: Slovak, Russian, Ukrainian, English
Demo: shown on a free call

The challenge

The dealer sells mostly through Instagram, and the website does little to help sales. Someone buying an expensive car wants to look at it before calling: colour, wheels, cabin. We wanted to show that a website can do this better than a photo feed, and bring enquiries to the sales manager.

What we built

A Porsche 911 Turbo S in 3D with its cabin: you can rotate it, zoom in and look inside
Wave recolouring: the new colour sweeps across the body, with paint and reflections as in a studio
The first-screen film is rendered in Blender (Cycles) at 1440p; phones get a vertical version
Quality adapts to the device: a lighter model on integrated graphics and phones, the full one on a powerful graphics card
A catalogue of cars in stock with filters and a car page; an admin panel for photos, parsing Instagram captions and translations
Every form sends an enquiry to the manager in Telegram

What it looks like

A white Porsche 911 in a studio, side view – a frame from the Blender film — A frame from the first-screen film: light and reflections calculated in Blender.

Wave recolouring: the front of the Porsche is already red, the rear still white — Wave recolouring – it works the same way in the 3D configurator.

A red Porsche 911 from the side on a reflective floor — The new colour: paint, highlights and the floor reflection.

Close-up of a Porsche 911 wheel and yellow caliper — Close-up: wheels and calipers change in the configurator.

Frames from the first-screen film. We show the site and configurator on a call: the concept was made for a real dealer without a commission.

What this could do for your business

Customers look at the product before calling and arrive with a choice already made
The manager updates the catalogue without a programmer
The site looks premium and still opens fast on a phone

Built with

three.js with our own tuning of paint, reflections and shadows; Blender Cycles for the film; video in H.264 and AV1; an enquiry and admin service in Node.js with no dependencies. 3D model by n.brizitskaya, CC BY 4.0, modified.

Service

Websites and landing pageslanding page from €600, fixed quoteLearn more →

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Tell us what you want to fix or build

The free discovery call takes 30 minutes. We reply within one working day and send a fixed quote on a single page.

Discuss your project +421 952 667 601 info@pellucide.com