Case studies · Websites
Quiz funnel: the visitor takes a quiz, the manager receives a ready-made enquiry
A legal services website for foreigners in Slovakia. Visitors did not know which service they needed and left without getting in touch. The site needed a way to help them work it out and, at the same time, to give the manager some context.
At a glance
- Client
- AXORA Consult (axora-legal.com), Bratislava
- Objective
- Help visitors understand their situation and turn interest into an enquiry
- What we built
- an engine with 9 quizzes and 4 mechanics
- Status
- live on the website and open to everyone
The challenge
Standard quizzes from no-code builders always lead to the same answer, and visitors can tell. The site needed quizzes with an honest result that could be extended without a programmer, and the answers had to reach the manager rather than disappear.
What we built
- One engine, four mechanics: ranking options, a scale, a points total and a quiz with correct answers
- Nine quizzes on a single foundation; a new quiz is added as a file of questions
- Honest weighting: the result genuinely depends on the answers and does not steer everyone to one service
- The result and the answers go into the enquiry: the manager sees the client’s situation before the first conversation
- The quizzes are built into the website: fast, with no third-party scripts and no cookies
What it delivered
- The visitor gets a useful answer even if they never send an enquiry
- The manager starts the conversation with context instead of a list of questions
- The marketing team adds quizzes on its own, without a developer
Built with
A static site built with Astro, four languages, a Lighthouse score of 100; enquiries go into the group’s CRM.
Service
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