Case studies · Websites
A website that takes you up 100 km
APOGEE is a fictional energy drink. Its site tells one story: the further down you scroll, the higher you climb – from dawn over a city to a court above the clouds, to Everest and into space.
Concept · fictional brandOpen demo ↗
At a glance
- What it is
- a studio concept; the brand is fictional
- Where to see it
- a live demo – use the “Open demo” button above
- Format
- a scroll-story site with video that plays as you scroll
- Timeline
- the first version took one day
The challenge
An energy drink has no features to list on a website – what it sells is a mood. The site needed a page people want to scroll to the end and show to their friends.
What we built
- Five scenes: dawn, a basketball court above the clouds, Everest, a row of cans, space
- Images created with AI and finished by hand; short videos come alive as you scroll
- Smooth transitions between scenes
- A final screen with a call to action
- Works on a phone too
What it looks like




The APOGEE brand is fictional; the images were created with AI.
What this could do for a brand
- A site people scroll to the end – and share the link
- Images and video for social media from the same work
- Launch without a photo shoot: the images are made to fit the brief
Built with
A static page with no build step; images made with ChatGPT, video with Kling; scroll animations without heavy libraries.
Service
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