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Case studies · Websites

A website that takes you up 100 km

APOGEE is a fictional energy drink. Its site tells one story: the further down you scroll, the higher you climb – from dawn over a city to a court above the clouds, to Everest and into space.

Concept · fictional brandOpen demo ↗

At a glance

What it is
a studio concept; the brand is fictional
Where to see it
a live demo – use the “Open demo” button above
Format
a scroll-story site with video that plays as you scroll
Timeline
the first version took one day

The challenge

An energy drink has no features to list on a website – what it sells is a mood. The site needed a page people want to scroll to the end and show to their friends.

What we built

  • Five scenes: dawn, a basketball court above the clouds, Everest, a row of cans, space
  • Images created with AI and finished by hand; short videos come alive as you scroll
  • Smooth transitions between scenes
  • A final screen with a call to action
  • Works on a phone too

What it looks like

APOGEE: dawn over a city, the first scene
The story begins at dawn over a city.
APOGEE: a basketball court above the clouds
The court above the clouds.
APOGEE: a climber with an APOGEE flag on Everest
Everest, the middle of the climb.
APOGEE: a row of energy drink cans
The product, with no photo shoot.

The APOGEE brand is fictional; the images were created with AI.

What this could do for a brand

  • A site people scroll to the end – and share the link
  • Images and video for social media from the same work
  • Launch without a photo shoot: the images are made to fit the brief

Built with

A static page with no build step; images made with ChatGPT, video with Kling; scroll animations without heavy libraries.

Service

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