Services
Custom CRM for small businesses
We build the CRM around how your company actually works, rather than asking your team to adapt to someone else’s product. For firms of 5–50 people in Slovakia and across Europe.
At a glance
- Who it is for
- Companies of 5–50 people with a non-standard sales or service process
- Price
- from €3,000, with a fixed quote before work starts
- Timeline
- usually 3–6 weeks to launch, with a demo every week
- Code and data
- belong to you; hosted on your server or ours, as you prefer
- Per-user subscription fee
- none
- Interface languages
- Slovak, Russian, Ukrainian, English
Who it is for
- Enquiries come in from the website, WhatsApp, Telegram and email, and some of them get lost
- Your client base lives in Excel, a notebook and the heads of two people
- An off-the-shelf CRM does not fit: the process is non-standard, or you need integrations it does not offer
- You would rather not pay per user every month while the team keeps growing
What a project from €3,000 includes
- A pipeline and client records built around your stages, not a template
- Enquiries from website forms, website chat, email and messaging apps in a single inbox
- Tasks with statuses, priorities, comments and a change history
- A meetings calendar; invitations received by email are added automatically
- Phone notifications about new enquiries and meetings, with no app-store download
- Roles and permissions (“sees all enquiries” or “only their own”), an activity log, two-factor sign-in
- Reports: enquiry sources, conversion by stage, workload per manager
- Data migration from Excel or your old system, team training, backups
How it works
We start with a free 30-minute discovery call: we listen to how things work today and tell you what we would do, even if the honest advice turns out to be an off-the-shelf service. Then we set out the scope and price on a single page. Every week we show you a working part of the system and make changes as we go. After launch we stay in touch and look after the server, backups and updates.
How the CRM works in practice: 4 steps
- An enquiry arrives: from a website form, by email or through chat. It appears in a shared list in the CRM, so nobody has to retype or forward it.
- A client record and a person responsible: the enquiry becomes a client record with the contact details, source and message. The person responsible gets a notification on their phone.
- A task with a deadline and a reminder: the next step (call back, send a quote, arrange a meeting) is logged as a task. The CRM sends a reminder in good time, and meetings appear in the calendar.
- An overview for management: one screen shows how many enquiries are at each stage, who is working on what and what is overdue. Nobody has to chase the team for updates.
Screenshots of a demo installation of the Axora Group CRM with made-up data. The interface is in Russian because that is what the group’s team uses; for clients we build it in their team’s language.
What raises the price
- Integrations with other systems: invoicing, accounting software, stock management, an online shop, telephony
- Complex reports, for example combining several data sources or comparing periods
- Migrating a long history from an old system: years of deals, correspondence and attachments
- A client portal where your clients can see the status of their order and message you
- AI features such as triage of incoming messages: a separate service from €1,500
When you do not need a custom CRM
A custom system is not always a sensible investment. If most of the points below apply to you, start with a shared spreadsheet or an off-the-shelf CRM. If you later find that something specific is missing, moving your data over from the spreadsheet is part of the project. We go through the costs in detail in a separate article on CRM pricing (currently in Slovak and Russian).
- Two or three people deal with clients, and you are not planning significant team growth yet.
- Your sales follow a standard path (enquiry, quote, contract, invoice) that an off-the-shelf CRM handles without changes.
- You do not need links to other systems: a client list, tasks and reminders are enough.
- Your process is still settling and the stages change from month to month. A custom system would need reworking after every change.
Working with companies in Austria
Pellucide is based in Bratislava, about an hour from Vienna, and has no office in Austria. If your company is in Austria, we work with you remotely and in English, in the same way as with any other client.
- Remote work with English-speaking teams: video calls, email and a demo of the working system every week
- Contract and invoices in euros from Axora Group s. r. o., a Slovak company, company ID (IČO) 57746401
- Meetings in person in Bratislava; other arrangements by agreement
- The CRM interface and team training in English, Slovak, Ukrainian or Russian
- No German: we do not work in German, whether in calls, documents, the interface or training
Custom build or off-the-shelf service
| Custom system | Off-the-shelf service | |
|---|---|---|
| Process | The system follows your process | Your process is bent to fit the system |
| Payment | One-off development plus support by agreement | Monthly, for every user |
| Integrations | Anything: website, email, messaging apps, telephony, your internal services | Only what the service’s marketplace offers |
| Data | On your server, exportable in full | Held by the service provider |
| Best when | The process is non-standard, integrations matter, the team is growing | Sales are standard, you need to be up and running in a day, the team is 2–3 people |
See it in practice
CRMCRM for a group of companiesAxora Group is a group with several business lines in Bratislava: legal services, education and IT. Enquiries arrived from four websites, a chat, email and website-builder forms, and ended up in a shared Telegram chat.Read the case study →Questions and answers
How much does a custom CRM cost?
From €3,000. We give you the exact figure after the free discovery call and put it in a fixed quote: no open-ended hourly billing and no extra charges along the way.
How long does development take?
Usually 3–6 weeks to launch the first working version. Every week you see a demo of what already works.
Who owns the code and the data?
You do. The system runs on your server or ours, whichever you choose. The source code, database and access credentials are handed over to you.
Why is a custom CRM better than HubSpot, Pipedrive or Bitrix24?
It is not always better. An off-the-shelf service wins when sales are standard and the team is small. A custom system wins when the process is non-standard, you need integrations with your own services and you do not want to pay per user. On the discovery call we will tell you honestly which option suits you.
Can you migrate data from Excel or an old CRM?
Yes. Data migration is part of the project: clients, deals and contact history.
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Tell us what you want to fix or build
The free discovery call takes 30 minutes. We reply within one working day and send a fixed quote on a single page.