Case studies · 3D

A supercar showroom where you recolour the car right on the photo

ORIEL GT-01 is a fictional electric grand tourer. We built a showroom site for it to show what a page for an expensive product can look like: images that feel like an advertising shoot, and a configurator that works on photographs, not on a 3D model.

Concept · fictional brandOpen demo ↗

At a glance

What it is: a studio concept; the brand is fictional
Where to see it: a live demo – use the “Open demo” button above
Timeline: the first version was built and published in one day
Runs on: a laptop with integrated graphics and on a phone

The challenge

With an expensive product, people want to look closely: close-ups, light, reflections, and then build their own version. That usually takes a photo shoot and a 3D model. We tested whether AI-generated images and in-browser graphics could do the job instead.

What we built

The showroom images were created with AI and finished by hand: wide shot, cabin, wheels, rear, night scene
Short videos made from those images: the car comes to life as you scroll
A configurator on the photo: a WebGL2 shader recolours the body using a paint mask, swaps the wheels and caliper colour, and switches on the headlights and a night studio
The wheel design from the close-up is carried into the wide shot and the reflections, so the images match to the pixel
Smooth performance on an ordinary laptop and on a phone

What it looks like

Wide shot of the ORIEL GT-01 showroom: the car in a studio under ring lighting — Wide shot: an AI-generated image, finished by hand.

ORIEL GT-01 from the side – the image the configurator works on — The configurator image: body, wheels and calipers change right on the photo.

Close-up of an ORIEL GT-01 wheel — Wheel close-up: the chosen wheel design appears here and in the reflections.

ORIEL GT-01 cabin — The cabin is a separate showroom scene.

The ORIEL brand is fictional; the images were created with AI.

What this could do for your product

Buyers build their own version and arrive at the enquiry with a choice already made
No expensive 3D model needed: the configurator works on photographs
The page looks like an ad campaign but opens like an ordinary website

Built with

A static page with no build step; the recolouring is our own WebGL2 shader; images made with ChatGPT, video with Kling; fonts and graphics load from the same server.

Service

Websites and landing pageslanding page from €600, fixed quoteLearn more →

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Tell us what you want to fix or build

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