Manufacturers and exporters
A website for a manufacturer: product pages, B2B enquiries and language versions for export
This page is for small and mid-sized manufacturers and exporters whose website is outdated, in one language only, or does not give a buyer what they look for: specifications, files and a way to send an enquiry. We have no external clients in manufacturing yet, so below we describe what we build and what you can check on our own websites.
At a glance
- Who it is for
- Manufacturers, workshops and exporters in Slovakia who sell to businesses (B2B)
- Price
- the scope depends on the languages and the size of the product sections; the sum is fixed in the quote before work starts
- Timeline
- a website usually takes 1–2 weeks; with many products the timeline is stated in the quote
- Languages
- SK, EN, UA, RU; other languages from your translation
- Enquiries
- a buyer enquiry form to CRM, Telegram or email
- References
- no external clients in manufacturing yet; the evidence is our own websites and the group's systems
- Code and data
- belong to you; EU hosting
Who reads a manufacturer's website and what they look for
A manufacturer's website is most often opened by a buyer or an engineer, not an ordinary consumer. A buyer compares suppliers and wants to know quickly whether you make what they need, in what volumes and how to contact you. An engineer looks for specifications, drawings and certificates.
Both usually leave if they do not find it within a few minutes. So a manufacturer's website should not be a business card with a photo of the shop floor, but a clear catalogue with an obvious path to an enquiry.
Product pages with specifications and files
- A separate page for each product or product group, so search engines can find it and people can link to it
- A specification table: dimensions, material, tolerances, output – whatever your customers compare
- Downloadable files: datasheets, certificates, a PDF catalogue – you provide them, we place them
- Photographs from your own production; if they are missing, we tell you what to shoot
- A “Request a quote” button on every product that already knows which product it is
- An “About the company” page with the details the law requires (see what a website must show under Slovak law)
An enquiry form for buyers
A B2B enquiry is different from an order in an online shop. A buyer wants to write the quantity, deadline and specification and attach a drawing. So the form asks what you would ask in a sales call: product, quantity, delivery country, file, contact.
The form confirms to the visitor that the message was sent and delivers the enquiry where sales sees it at once: your CRM, Telegram or email. File size and type can be limited so that the form is not open to spam.
Enquiries in a CRM
If export enquiries arrive from the website, email and sales agents, they are easy to lose. In a custom CRM each enquiry becomes a card with the contact, product and source; the responsible salesperson gets a notification and sees which step the quote is at. A CRM is not a requirement: enquiries can also go to Telegram or email. You can decide later, once it is clear how many enquiries arrive.
Language versions and hreflang
An exporter needs a foreign buyer to find them in their own language. We build each language as a separate version at its own address with its own text, not as a translation plug-in. Languages: SK, EN, UA, RU; other languages from your translation. We do not offer German translation as a service.
We tell search engines which address belongs to which language with hreflang tags. You can see how that works in practice on this website: pellucide.com has Slovak at the main address and Russian, Ukrainian and English at /ru/, /ua/ and /en/; the language switcher leads to the same page in another language, and search engines also get hreflang in the sitemap.
How the price is built
A simple website in one language is the base scope. A multilingual website with product pages is larger: more languages, more subpages and more files increase the scope and the cost. We set the exact sum after a call, based on the number of products and languages, and fix it in the quote before work starts. Details are on the pricing page. We are not a VAT payer. Hosting and support prices are stated in the quote.
When a template is enough
- You have a few products and need no specifications or filters: a simple page from a website builder is enough
- You sell mainly through distributors or large customers who find you another way, and the website is just a contact
- You need a presentation in one evening and do not plan to expand it
- Your foreign customers always write to you in English and need no other language
What we do not do
- We do not build an online shop for manufacturers in this package – this is a website with enquiries, not a cart (a shop is priced separately)
- We do not write technical specifications for you: you provide the numbers and certificates
- We do not promise search rankings or a number of enquiries
- We do not promise a ready-made connection to your ERP; if you need one, we check it during the review
How we work
- A free 30-minute call: what you make, who the buyer is, which languages you need
- Site structure and copy for your approval before design
- A one-page quote: a fixed sum, a timeline and the scope
- Design, coding, connecting the form and language versions, with demos along the way
- Launch on your domain; the code and data belong to you
Questions and answers
What should a manufacturer's website contain?
What you make, with what specifications, for whom, in what volumes and how to contact you. Specifically: product pages with a specification table, downloadable files (datasheets, certificates), company details as required by law and an enquiry form. Photographs from your own production are more convincing than catalogue images.
How much does a multilingual website cost?
It depends on the scope: a simple website in one language is the base, and more languages and more product pages increase the cost. We give the exact sum after a call and fix it in the quote before work starts.
Which languages do you build websites in?
Slovak, English, Ukrainian and Russian. Each language has its own address and its own text. We can add other languages from your translation; we do not offer German translation as a service.
Can the website connect to a CRM?
Yes. The form can create an enquiry card in our custom CRM or send enquiries to Telegram or email. A connection to your existing CRM or ERP is checked during the review and written into the quote; we do not promise ready-made connectors.
Do we need a catalogue, or are product pages enough?
Separate product pages work better for search engines and for buyers. A PDF catalogue you already have is added as a downloadable file. If you have dozens of items, we decide how to enter them during the review.
Do you have references in manufacturing?
Not yet. We have no external clients. We can show you our own websites, the Axora Group CRM and concepts in the case studies section.
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